GTM TECH NEWS04 OCT 2026

GTM Tech News

September 21 to October 4, 2026
Past couple of weeks highlights

Product moves

Discover the New Instantly Experience

September 29, 2026

Instantly began gradually rolling out a redesigned product. SuperSearch adds company sources alongside lead search. A Deliverability Agent checks domains, warmup, blacklists, and sending setup, then helps address identified risks. Availability is gradual; the product also shows inbox and spam placement.

Instantly · Original source

Deals

The Trigify team is joining HubSpot: Our next chapter

September 23, 2026

Trigify announced that its team is joining HubSpot. Standard access to its standalone social signal platform ends October 22 at 11:59 p.m. BST, including integrations, API access, monitoring, and signal collection. Customer accounts will not migrate to HubSpot. Customers with different contract terms receive individual notices.

Trigify · Original source

How GTM is changing

The Future Of Revenue Orchestration: Three Findings From The Forrester Wave™

September 25, 2026

Forrester evaluated 12 revenue orchestration providers using product demonstrations and customer reference interviews. Its findings cover revenue context, AI assistants, and agent governance. Most vendors demonstrated copilots, but very few reference customers described an explicit strategy for operating outside application interfaces. This is a vendor evaluation, not an industry adoption survey.

Forrester · Original source

The SaaStr AI Guide to Building a Top, Tier Inbound AI Agent: 17,000 Conversations, ~600 Meetings Booked, and 60% More New Business

September 23, 2026

SaaStr published an account of its inbound sales agents, including Qualified on its sponsorship page. It reports 17,000 conversations over 12 months, approximately 600 meetings, and 60% more new business after adding inbound agents. The workflow includes booking, Salesforce updates, and human approval of pitches. These are operator reported results, not independently tested causal effects.

SaaStr · Original source

Israeli angle

Campaigns, and sequences that send from any teammate's inbox

September 25, 2026

Tel Aviv based Swan added Campaigns to group outbound sequences by initiative, such as event invitations or customer winbacks. Teams can track owners, status, replies, and recent activity. Sequences can use one teammate’s email account and another’s LinkedIn account. Approval records identify who approved or rejected messages and what was sent automatically.

Swan · Original source